Consulting
We are all experienced consultants, working with clients to understand their needs and develop solutions that are tailored to their context, industry and available resources.
Some of the challenges that we can help you with include:
- Audience development: We will help you understand your existing audience, develop clear criteria for your target audience, and work with you to create an audience engagement and growth strategy.
- Membership strategy: Membership is an increasingly important revenue stream for a wide variety of businesses, from news sites and magazines to subscription box retailers. We can help you develop or refine your membership strategy to reduce churn and increase revenue.
- Newsletter development: With the collapse of social media, it has never been more important to foster a direct relationship with your customers or audience. We can help you understand what makes for a compelling newsletter, how to test your content, and how to interpret newsletter stats.
- Podcast development: Like newsletters, podcasts are a great way to develop a direct relationship with your audience, but are they the right tool for you? We can advise you on how to develop a podcast offering that provides value to listeners, is easily discovered and returns well on your investment.
- DEI as change management: Developing a robust diversity, equality and inclusion strategy is only the first step towards realising the financial and cultural gains to be had from a diverse workforce. To be effective, DEI needs to be embedded in every part of business and changes need to be communicated clearly to encourage acceptance and adoption.
If you are interested in working with us, please email Suw Charman-Anderson.