Training

Whatever industry you are in, our training courses can help you develop your skills, understanding and capacity. Whether you are looking for internal training for your team, to join a class, or would like a bespoke course that addresses your company's specific needs, we've got you covered.

These are a sample of some of the courses we can provide for you. If you'd like to know more, please email Suw Charman-Anderson.

Audience Development 

Expanding, engaging and developing audiences

What does it mean to develop an audience in a post-platform era? 

Every business has an audience, whether you’re a major retailer developing a relationship with your customers or a B2B brand courting potential clients. But changes in social media over the last few years has made it much harder to reach this audience, even those who have deliberately chosen to follow you. 

This course will teach you how to understand your audience, how to launch a new product to a new audience, develop your relationship with existing audiences to increase engagement, and assess the success of your audience-focused projects. It will also examine the challenges of audience development in an era where social media platforms no longer drive significant traffic and major search engines provide AI snippets instead of links to click. 

New Manager’s Toolkit 

Everything you need to know when you suddenly find yourself in charge of people

The transition from employee to manager can be a challenging one? How do you cross the rubicon? 

This course will help new managers, who may now find themselves responsible for managing, organising and reviewing the performance of people who were once colleagues, understand their new role. It will teach them how to deal with challenging situations such as   managing people who had wanted the job you got. What persona do you need to adopt now? How can you be more efficient and accountable? How do you become more organised and develop more self-discipline? 

General Manager’s Toolkit

Project management for non-project managers

High-pressure, fast-moving environments require lightweight but effective project management techniques. 

Not every manager is a project manager, but every manager needs to manage projects. Whether you are new to management or need to shake up your skills and mindset, learning the basics of project management can make you and your team much more effective, and you don’t need to invest in complex frameworks such as Prince2, Agile or Scrum.

This course will give you the skills you need to set up a project, prioritise and delegate tasks, monitor progress and drive the project to a successful conclusion. You will learn which tools are both useful and compliant, how to keep your processes simple, and how to communicate clearly and effectively with your team. 

Newsletter Strategy

Make newsletters work for you

With the collapse of traffic from social media and, for some businesses, Google, it’s more important than ever to develop direct relationships with your customers. 

This course will teach you how to develop a new or relaunch an existing newsletter, develop sustainable and compelling content and publication strategies and cover the basics of audience growth. It will introduce you to the main email service providers and provide you with a framework through which to decide whether to go with a traditional service or a fully hosted service. We will also cover newsletter productisation, particularly the development of free and paid products, and how these can fit in with your wider product portfolio. 

Membership Strategy

Develop or expand your membership program

Membership programs aren’t just another revenue stream, they’re a way to bring you closer to your audience. 

This course will give you the information you need to develop, or expand, your own membership program, drawing from case studies of some of the most successful member-funded organisations in the news industry. You will learn how to develop compelling membership tiers, how to engage your members in your journalism and draw from their expertise, and how to develop your members as your greatest advocates. 

Data Journalism and AI Strategy

Understand the roles of data and AI in your newsroom

Data journalism has been a stalwart of the newsroom for years, but how does AI fit in? We take a zero-hype look at the tech and its uses.

This course takes a high-level view of data journalism and AI suitable for senior leaders and the C-Suite. It will introduce the basics of AI, including a brief overview of tools such as Large Language Models, Machine Learning, and Retrieval Augmented Generation. You will be introduced to some industry use cases, and explore whether your business has a need for AI. You will finish the course with a full understanding of the externalities and risks of AI so that you can make an informed decision that takes  into account model validation, ethics, environmental challenges, reputational risks and impacts on your employees.